While the traffic is away the income will sway

As a bid directory owner, or normal directory owner, is your main objective the right thing? Many webmasters are handing out the dollars on expensive footer links, sitewide links and blog posts on sites with a high google PR. These directory owners seem to going all out for that nice PR6. lets face it, $1000 on high PR7 links for the year can bring you PR6. All you need to do then is buy some signature links on forums and you have sales rolling in to your directory. Everyone wants a PR5 link from your categories, profits are sky high and you couldn’t be happier.

Well you shouldn’t be. You should be sad. As a web ‘directory’ owner your objective should be to bring traffic to the directory, and then give them something useful to look at. Why would my mother care about viewing a blank ‘law’ PR5 category? She wouldn’t….but she may happily sit and read about health or something. When building your directory you should always focus on content.

This is the same for a bid directory. They may not seem as big as a normal directory, due to less categories, but content can still be achieved. Unique descriptions on the category pages (see here to learn how to extend description length when using phpLB) should be added, a blog, templates, articles, whatever you can think of needs to be added. The more quality content the better.

Why bother adding content to your bidding directory? Simple - unique quality content will bring in traffic. Thats the main selling point behind a bid directory, so the more you get the more beneficial resource your directory will be.

So why is traffic so important?
As a bid directory, the only way people will bid high is for traffic. Otherwise they will just enter at the minimum bid as it wont be to their advantage to bid high in a category or onto the home page. Also the more traffic you get the more likely it is to convert. Convert into submissions or high bids that is.

Remember that when you see high bids on other bid directories and not on yours - its because they have high traffic unlike yours. I will blog in the future about a ton of methods I use to drive traffic both free and paid. But thats for another day ;)

~Mike

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11 Responses to “While the traffic is away the income will sway”

  1. LanceT Says:

    Excellent post Mike!
    You should save your traffic secrets until after the free iPod contest if over! ;)
    I agree. I bid high for the advertising, exposure, branding and traffic. Not PR!

  2. Steve Says:

    Great post Mikey. People don’t understand bid directories well enough yet, but to me this new directory phenomenon is not much different than the methods PPC programs like AdSense employ … why shouldn’t SEs pay attention to any site owner willing to shell out big $$$ to get listed on a premium directory? You can pretty well bet they have something of value to offer or they wouldn’t bother with the investment in the first place.

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